26th Jun 2007
GoodMail announces links with major ISPs
GoodMail, a spam filter system from GoodMail Systems of California, has been adopted by several large American ISPs. Comcast, Cox Comunnications, Warner Cable and Verizon email spam filters will now all respond to the GoodMail seal of veracity.
The system works by fitting each legitimate email with an encrypted software token. This has the effect of acting like a spam whitelist facilitator; email recipient systems, carrying out a spam check, will read the token and that read the token know that the email sent to them is not to be touched by their spam filtering service. In return, the email sender pays 0.25 US cents to the GoodMail company - and these profits are set to be split with the ISPs who join the system.
Of course, as positive as this development is, it does not mean no more spam for everyone. As it’s targeted at businesses, and not home users, it will not be adopted by even a majority of email users, meaning that alternative spam blacklist techniques are required to be 100% safe. But for the 400+ businesses who use GoodMail, they now have important allies in the ISP world: it shows that email marketing does not have to be malicious spam. Full article
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